Kanye West's Yeezy 3 Will Reportedly Be Released During New York Fashion Week

It appears as though Kanye West’s highly anticipated sneaker collaboration with adidas may be released during New York Fashion Week.

According to SneakerMob, a photo uploaded to Instagram by Renaissance Menswear buyer Rahmon Ehlen, reveals that the new line will be unveiled during New York Fashion week, which runs from February 12 through to February 19.

Neither adidas nor Kanye West have confirmed the date of the launch.

This news comes shortly after adidas launched their Confirmed app, an application that will allow consumers in New York City to reserve the hottest sneaker releases.

Speaking on the new application, adidas’ Vice President of Brand Activation Simon Atkins said:

“If you look at the landscape today in our industry, it can be very frustrating,” he explained during an interview with Forbes. “People are faced with several issues that gets in the way of a seamless transaction. A lot of retailers use a lottery system in brick and mortar. A lot of people believe the system is rigged. Because of a live re-sale industry, a lot of people trying to game the system. We’ve tried to be the first in the industry to cut through all of that.

“When you look at the business of sport for footwear and apparel, highly anticipated product (particularly footwear) drives interest around a product,” Atkins added. “While the app is associated with Kanye West, it has longevity along a large amount of our limited release products, including with sport.”